My expertise broadly centers around the relationship between consumers, marketing, and the marketplace. I argue that this relationship is political, and use this orientation to question what our everyday media, such as advertisements, television, and social media, say about contemporary social life. Placing these messages within their sociocultural context, I illuminate how our institutions and ideologies shape, and are shaped by, consumption.

Originally from Canada, I am currently based in Naperville, Illinois, at the North Central College School of Business and Entrepreneurship. In my free time, I love to run, lift weights, and make art.